Step 2: Understanding GWI's Data Structure

GWI’s data is organized into a hierarchical structure, with namespaces, categories, and questions, making it both flexible and comprehensive for querying insights. Here’s how it works:

• Namespaces: At the top level, GWI organizes its research into namespaces, such as “Core” or “Sports.” Each namespace represents a distinct study or area of focus.

• Categories: Within each namespace, questions are grouped into categories. For example, in the “Core” namespace you might find categories like “Demographics” or “Media Consumption.”

• Questions: Each category contains specific questions. For example, within “Demographics,” you might find the question, “What is your employment status?”