What is the Platform API?
The Platform API is GWI’s most flexible integration options, providing:- Parameter-based access to survey data across markets, waves, and demographics
- Full coverage of GWI’s Core,add-on datasets and custom data, in a structured, exportable format
- The ability to feed real-time or batch insights into dashboards and CRMs
Use cases
- Ingest GWI survey data into Tableau, PowerBI, or other tools for custom dashboarding
- Enrich internal analytics environments with structured behavioral and attitudinal data
- Integrate survey insight into proprietary tools, models, or client-facing portals
- Build automated pipelines for reporting on target audiences at scale
Key features
- RESTful, parameter-based API
- Raw output of variable-level data across questions, audiences, waves, and markets
- Supports integration with BI tools, data pipelines, or internal tools
Use iIt When: - You’re building dashboards with Tableau, Power BI, or Looker
- You’re merging GWI survey data with internal data sources
Outputs
- JSON-formatted response with identifiers for audience, question, wave
- Requires authentication via token and audience ID setup