Skip to main content
Spark enables AI assistants to seamlessly access GWI’s consumer intelligence data. By connecting tools like Claude, ChatGPT, and Microsoft Copilot Studio to Spark, you can create Agent Spark experiences that answer questions with accurate market research insights instead of guesswork. These integrations give your assistants a standard way to call Spark, retrieve trusted audience data, and respond in natural language with clear, evidence-based answers.

​
How does Spark work in AI assistants?

When you connect Spark to your AI assistants, you allow them to:
  • Request specific consumer insights using natural-language prompts
  • Retrieve structured, AI-ready results from GWI’s market research data
  • Summarise and explain those results in context for your users
Under the hood, these integrations use the Spark MCP to bridge your assistants and GWI data. You focus on the assistant experience; Spark handles the query logic and insight generation.

​
Use cases

Use Spark with your AI assistants to:
  • Enhance chatbots and virtual assistants with accurate market research data
  • Improve content generation with factual consumer insights
  • Create more informative AI responses with reliable demographic and behavioral data
  • Power AI-driven market analysis with trusted statistical information
  • Enable AI systems to reference up-to-date consumer trends and preferences
Spark combines the depth of GWI data with natural language processing to deliver quick, actionable insights. This enables you and your users to ask questions like “How do young parents discover brands?” and receive trusted statistical insights.

​
Why use Spark with AI assistants

  • Natural language first Spark lets users retrieve insights using conversational queries, without needing to understand GWI-specific terminology or Platform API structures.
  • Faster access to insight Assistants can quickly fetch and summarise key metrics, helping teams move from question to answer in a single interaction.
  • Data you can trust Responses are backed by GWI’s robust, statistically sound research, giving stakeholders confidence in AI-assisted decisions.
  • Flexible across tools Integration guides for Claude, ChatGPT, and Copilot Studio mean you can bring Agent Spark capabilities into the environments your teams already use.
From here, choose the integration guide that matches your AI assistant: