The Spark Model Context Protocol (MCP) enables AI applications to seamlessly access GWI’s consumer intelligence data. This API provides a standardized interface for large language models and AI systems to incorporate accurate market research insights, enhancing their outputs with reliable consumer data.
Enhance chatbots and virtual assistants with accurate market research data
Improve content generation with factual consumer insights
Create more informative AI responses with reliable demographic and behavioral data
Power AI-driven market analysis with trusted statistical information
Enable AI systems to reference up-to-date consumer trends and preferences
The Spark API combines the depth of GWI data with natural language processing to deliver quick, actionable
insights. This enables you and your users to ask questions like “How do young parents discover brands?”
and receive trusted statistical insights.
Simplified Natural Language Queries: The Spark API allows users to retrieve insights using
conversational queries, eliminating the need for deep knowledge of GWI-specific jargon or data
structures required by the Platform API.
Faster Access to Insights: Spark MCP focuses on delivering insights quickly with minimal
setup, ideal for users who need rapid, actionable data without navigating complex workflows.
It interprets and summarizes insights, making it easier for non-experts to apply the information directly to their use cases.