The Spark API combines the depth of GWI data with natural language processing to deliver quick, actionable insights. This enables you or your users to ask questions such as “How do young parents discover brands?” and receive trusted statistics on audience size, audience % and index. This documentation walks you through understanding the API and using it effectively for real-world use cases.

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Why use the Spark API

  • Simplified Natural Language Queries: The Spark API allows users to retrieve insights using conversational queries, eliminating the need for deep knowledge of GWI-specific jargon or data structure required by the Platform API.
  • Faster Access to Insights: Spark API focuses on delivering insights quickly with minimal setup, ideal for users who need rapid, actionable data without navigating complex workflows.
  • Contextualized and Actionable Results: The Spark API not only provides raw data but also interprets and summarizes insights, making it easier for non-experts to apply the information directly to their use case.