Lets use the GWI API to see which social media sites have the highest usage in for males in Germany in the past year. The first step to do this is identifying the specific question you want to analyze. This involves:
  1. Exploring Categories: Navigate through the categories to locate your topic of interest.
  2. Selecting the Question: Within a category, find the question that corresponds to your analysis goal.
  3. Getting the Question Code: Each question has a unique identifier (e.g., core.q14), which you’ll need for making API calls.
By starting with the question, you ensure that your query is targeted and aligned with the insights you’re looking to generate. To retrieve data for a specific question, such as “Named social media services used”, you will need to navigate GWI’s hierarchical data structure through the API. This example shows you how to use the API to locate and query this question.