​
Overview

The MCP endpoint uses JSON-RPC 2.0 protocol to execute various tools for audience insights. The request parameters are divided into two parts:

​
Parameter Documentation

Part 1: JSON-RPC Framework Parameters

Standard JSON-RPC 2.0 protocol parameters required for every request

Part 2: Tool-Specific Parameters

Tool-specific parameters that vary based on which tool you’re calling

​
Quick Example

{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "chat_gwi",
    "arguments": {
      "prompt": "What are the shopping preferences of millennials?",
      "chat_id": ""
    }
  }
}

​
Available Tools

  • chat_gwi - Ask natural language questions about audience insights
  • explore_insight_gwi - Get detailed breakdowns of specific insights
For complete parameter details and examples, see the documentation links above.