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Overview

This section covers the parameters that go inside the params object of the JSON-RPC request. These parameters vary based on which tool you’re calling through the MCP endpoint.

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Common Parameter

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name

  • Type: string
  • Required: Yes
  • Allowed Values:
    • "chat_gwi" - For asking questions about audience insights
    • "explore_insight_gwi" - For getting detailed breakdowns of specific insights
  • Description: Specifies which tool to call
{
  "params": {
    "name": "chat_gwi",  // or "explore_insight_gwi"
    "arguments": { ... }
  }
}

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Tool 1: Chat GWI

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Purpose

The chat_gwi tool allows you to ask natural language questions about audience behavior, demographics, preferences, and market insights.

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Arguments

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prompt

  • Type: string
  • Required: Yes
  • Min Length: 1
  • Description: Natural language question about audience behavior, preferences, or market insights
Good questions include:
  • Demographics: “What is the age distribution of Tesla owners?”
  • Behavior: “How do Gen Z consumers use social media differently?”
  • Preferences: “What streaming services do premium car owners prefer?”
  • Geographic: “Compare shopping habits between US and UK millennials”
  • Trends: “How has remote work adoption changed among tech workers?”
Tips for best results:
  • Be specific about the audience segment
  • Include geographic location if relevant
  • Specify time periods for trend analysis
  • Ask one focused question at a time

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chat_id

  • Type: string
  • Required: No
  • Default: ""
  • Description: Optional. Use the chat_id from a previous chat_gwi response to continue the conversation and maintain context for follow-up questions.
When to use:
  • Asking follow-up questions about the same topic
  • Refining or narrowing down previous results
  • Comparing different aspects of the same audience
When NOT to use:
  • Starting a completely new topic
  • Asking about entirely different audience segments

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Complete Example

{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "chat_gwi",
    "arguments": {
      "prompt": "What are the best marketing channels for Audi drivers in the US?",
      "chat_id": ""
    }
  }
}

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Follow-up Example

{
  "jsonrpc": "2.0",
  "id": 2,
  "method": "tools/call",
  "params": {
    "name": "chat_gwi",
    "arguments": {
      "prompt": "Can you tell me more about their social media preferences?",
      "chat_id": "chat_abc123xyz"  // From previous response
    }
  }
}

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Tool 2: Explore Insight GWI

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Purpose

The explore_insight_gwi tool provides detailed breakdowns of a specific insight returned by the chat_gwi tool.

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Arguments

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insight_id

  • Type: string
  • Required: Yes
  • Format: UUID (e.g., “a1b2c3d4-e5f6-7890-abcd-ef1234567890”)
  • Pattern: ^[0-9a-f]{8}-[0-9a-f]{4}-[0-9a-f]{4}-[0-9a-f]{4}-[0-9a-f]{12}$
  • Description: The unique identifier of an insight returned by chat_gwi
What it returns:
  • Exact percentages for each answer option
  • Sample sizes for statistical reliability
  • Index scores showing over/under-indexing vs general population
Important notes:
  • Must be a valid UUID from a previous chat_gwi response
  • Cannot be used with arbitrary or made-up IDs
  • Each insight_id corresponds to a specific data point from the chat response

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Complete Example

{
  "jsonrpc": "2.0",
  "id": 2,
  "method": "tools/call",
  "params": {
    "name": "explore_insight_gwi",
    "arguments": {
      "insight_id": "a1b2c3d4-e5f6-7890-abcd-ef1234567890"
    }
  }
}

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Usage Scenarios

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Scenario 1: New Question

When starting a new conversation about audience insights: 
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "chat_gwi",
    "arguments": {
      "prompt": "What social media platforms do luxury car owners use most?",
      "chat_id": ""
    }
  }
}

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Scenario 2: Follow-up Question

When continuing a conversation to get more related insights: 
{
  "jsonrpc": "2.0",
  "id": 2,
  "method": "tools/call",
  "params": {
    "name": "chat_gwi",
    "arguments": {
      "prompt": "How does this differ between age groups?",
      "chat_id": "chat_xyz789"  // From scenario 1 response
    }
  }
}

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Scenario 3: Detailed Breakdown

When you need statistical details about a specific insight: 
{
  "jsonrpc": "2.0",
  "id": 3,
  "method": "tools/call",
  "params": {
    "name": "explore_insight_gwi",
    "arguments": {
      "insight_id": "f47ac10b-58cc-4372-a567-0e02b2c3d479"  // From chat_gwi response
    }
  }
}