The GWI Platform API gives developers direct access to GWI’s structured consumer data. Designed for teams who need full control over how insights are queried, modeled, and visualized, this API powers integrations across BI tools, dashboards, internal data stacks, and reporting pipelines. 

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What is the Platform API?

The Platform API is GWI’s most flexible integration options, providing: 
  • Parameter-based access to survey data across markets, waves, and demographics
  • Full coverage of GWI’s Core,add-on datasets and custom data, in a structured, exportable format
  • The ability to feed real-time or batch insights into dashboards and CRMs

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Use cases

  • Ingest GWI survey data into Tableau, PowerBI, or other tools for custom dashboarding 
  • Enrich internal analytics environments with structured behavioral and attitudinal data
  • Integrate survey insight into proprietary tools, models, or client-facing portals
  • Build automated pipelines for reporting on target audiences at scale

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Key features

  • RESTful, parameter-based API
  • Raw output of variable-level data across questions, audiences, waves, and markets
  • Supports integration with BI tools, data pipelines, or internal tools
    Use iIt When:
  • You’re building dashboards with Tableau, Power BI, or Looker
  • You’re merging GWI survey data with internal data sources

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Outputs

  • JSON-formatted response with identifiers for audience, question, wave
  • Requires authentication via token and audience ID setup