The Spark API brings the power of GWI’s AI assistant, Spark, into your own tools and workflows. It delivers summarized, structured insights in natural language, perfect for teams that want rapid access to audience intelligence without digging through dashboards. 

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What is the Spark API?

The Spark API is a lightweight way to programmatically query GWI’s insight engine. It allows: 
  • Natural-language style queries to surface summarized audience insights
  • Fast access to curate, contextualized insight summaries across geographies, demographics, and behaviors 
  • A  bridge between human questions and GWI’s structured data, without needing to manage variables or wave logic

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Use cases

  • Power an internal tool or bot that returns audience insights on demand
  • Enable content teams to retrieve stats and summaries for decks or briefs
  • Build a simple interface for sales and marketings teams to explore audience attributes
  • Automate recurring queries for campaign planning, copywriting, or persona building 

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Key features

  • REST API for querying pre-processed, summarised insights
  • Natural language or keyword-based querying (e.g. “Gen Z in the UK”)
  • Returns insight text + metadata (e.g., audience matched, underlying data)

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Outputs

  • JSON object with a set of 5–6 summarised insights
  • Includes references to audience segments, confidence scores, and sources
  • Supports caching for repeated queries